WILLY CHAVARRIA X DON JULIO - Rosias en Helios a Telenovela

For Mexican Independence day in 2025 we designed a custom Don Julio bottle in collaboration with Willy Chavarria along with his first every jewelry collection. The collection made of white gold and diamonds was put up for auction with all proceeds going to

The collection was teased with a telenovela featuring Willy Chavarria called Rosias en Helios.

The launch kicked of in Soho for New York Fashion week with a huge rose wall that passers could take home, as roses were taken it revealed a painted billboards.